We combine our user submitted reviews along with other reviews from Google, Facebook, Yelp, and the Public Utility Commission to grade providers.
SFE Energy is a multi-state marketer rather than a Texas-first retailer, and that shapes what they're good at.
The company has been operating since 2006 out of Buffalo, New York, with Texas as one of seven markets. Their positioning is price stability — predictable billing over a contract term rather than chasing the lowest advertised rate. For a business managing energy costs across multiple sites, or a household that values a flat number over squeezing out the last half-cent, that's a coherent proposition.
Our ratings for SFE are provisional, set at a neutral 3 across the board. Their Texas residential presence is thin enough that we don't yet have the review volume or complaint history to score them confidently against providers with tens of thousands of Texas customers. We'll adjust as more data accumulates rather than anchoring them high or low on thin evidence.
What we'd tell a shopper today: if SFE appears in your comparison results, treat the rate as the whole story and verify the term, the base charge, and the early termination fee on the Electricity Facts Label. Their commercial side is more established than their residential one, so business customers will likely find a better-developed offering.
SFE Energy Texas is part of SFE Energy, a multi-state retail energy marketer headquartered in Buffalo, New York and founded in 2006. The company markets electricity and natural gas across Pennsylvania, Maryland, New Jersey, Massachusetts, California, Ohio, and Texas.
SFE Energy has operated in the Texas market since 2018, with a business focus that has historically leaned toward commercial and industrial customers alongside residential service. The company positions its offering around price stability rather than lowest-cost competition, offering both fixed-rate and index products.
Texas service covers Oncor, CenterPoint, Texas-New Mexico Power, AEP Texas Central, and AEP Texas North territories. PUC certificate #10249, verified July 2026.
Our mission is to provide accurate and helpful data and content to help you make an informed decision when comparing energy providers.
Plans and Rates:
We review all available plans from every licensed energy provider. Then we rank the lowest available rate from each provider. Providers then receive a rating based on what percentile their lowest plan ranks.
For example, Provider A has the 3rd lowest-priced plan, while Provider B has the 45th lowest-priced plan out of 46 providers who submitted plans to PUC. Provider A will have a rating of 5, while Provider B will have a rating of 1.
Customer Service:
We scrape online reviews from Google, Yelp, BBB, and Trust Pilot to determine what customers are saying about the provider. The rating reflects the aggregate of all online reviews.
Renewable Options:
The rating system is based on the availability of renewable energy options. A 5-star rating is awarded to entities that offer a fully renewable option, signifying 100% renewable energy usage. A 4-star rating is given to those that provide a mix of energy sources, with more than 50% coming from renewable sources. Entities with renewable energy options exceeding the state average of 31.1% receive a 3-star rating, while those offering less than 31.1% renewable options are rated with 2 stars. Lastly, a 1-star rating is assigned to those with no renewable energy options, indicating a lack of commitment to sustainable energy practices.
PUC Rating:
The Public Utility Commission publishes a rating for each provider based on the number of formal complaints filed against the provider in comparison to how many customers they have.
For example, a provider with 10 formal complaints out of 10,000 customers would have a 1-star rating whereas a provider with 10 complaints and 1,000,000 customers would have a 5-star rating.
The GridHacker rating uses a weighted average that prioritizes rates and customer service over renewable options and PUC rating. We do this because we feel that for most customers price and service are the two most important factors when they are shopping for an electricity plan.
